After 60 years as a pioneer in organic teas and foods, with a history of reform shops and natural food stores, Zonnatura needed to reconnect with the today’s organic consumer in mainstream supermarkets. Sadly, their own sales reps also felt disconnected from the brand.
Zonnatura
Dusting off a trusted brand
Working from visual and verbal points of view, Annie Peutrell and I investigated the brand’s fascinating and complex history. I started by deeply reading and analyzing all kinds of documents – from nutritional reports to an old biography of the founder, who turned out to be passionate about plants and their amazing power to heal.
This helped inspire messaging, tone of voice and a strategic brand story. By holding creative workshops with the client’s experts, we developed a new and rich Zonnatura brand personality that was so well accepted, she became the focus of a company-wide strategy.