Annie Peutrell and I combine our copy/design expertise as Brandframe, and have created quite a few great brand strategies, visual styles, stories and taglines and more for some pretty major brands. And some start-ups and smaller, local brands too. Most all of our jobs have involved coaching marketing teams, as they learn to understand what makes their brand so special – and discover what has been blocking them from making the changes needed to refresh their brands.
The Serious Sofa
Branding a life coach & coaching brands
This inspired Annie to seriously study coaching, and start a new business, the Serious Sofa. We already knew how important a sofa is in our work, to sit and chat and brainstorm with a milky Earl Grey. Creating the name, the Serious Sofa, was a natural fit. Then it was time to brand the doodling she does while pondering and coaching with the playful name, Doodle Diary.
So now our work together has expanded, with Annie coaching people with new businesses, and me helping them further with brand strategy, including brand archetypes, brand stories, tone of voice and all that good stuff.
