Sold in health food stores for decades, Royal Wessanen’s brand, Natufood, is a range of very pure nutritional supplements, grains and oils. Introduced as a pioneer in 1981, the brand was losing shelf space to 21st century competitors. I teamed up with my Brandframe colleague, Annie Peutrell, to explore the brand and discover their unique story.
Natufood
Award-winning brand update
This resulted in new focus, plus a new logo and packaging designs. It was great to see the brand grow and expand with new teas and other new products. And we were proud that the packaging designs we worked on with Bowler & Kimchi won a silver Dutch Creatives ADCN design award!
