Why? I love solving problems, and I love working with creative people. But basically, I am nosy.
I want to touch, smell, taste. Read long reports. And ask a lot of questions. Sometimes odd ones. I want to hear every detail of an R&D engineer’s inspiration. How sales reps sell (and what they’re missing). What different healthcare professionals experience. All their stories are my inspiration.
Because, more often than not, that hidden gem needed for outstanding branding is already there. You just have to be nosy enough to find it.